Greetings! The Green Goddess is back, after a summer long on elder care and short on time to blog. But, dear readers, somehow more than a thousand of you visited just the same from as far away as Greenland, South Africa, and India. Thanks!
Greener Glossies
I see that the glossy women’s fashion magazines – despite (or perhaps because of ) their focus on exhorting consumption – are increasingly covering environmental issues, albeit from a “lifestyle” perspective. For example, Marie Claire has a piece that helps readers more closely parse their environmental “footprint.” The tagline:
Who’s Carbon Footprint Is The Smallest? Guess who is earth-friendly and whose carbon footprint is to blame for drowning polar bears and worse: Is it the mountain maven, the globe-trotter, or the urban hipster? It’s not who you think….
Spoiler: Turns out their hypothetical solar-powered eco-activist is one of the worst offenders –because of her jet-fueled globe-trotting. The appletini-sipping, subway-riding, apartment-sharing city dweller is lightest on the planet. What’s rather ingenious about his piece is that it reflects the jumbled reality of people trying to live greener in the real world, with all the complex tradeoffs that implies, and provides simple suggestions on how to be more consistent if greenness is your goal.
Marie Claire also offers a handy guide to “The Top Three Carbon Evils” to further put the environmental impact of our lifestyle choices in perspective. Hint: The culprits are air travel, driving gas-guzzlers, and eating meat.
Or course, as I’ve said before, such articles skirt the real issue: that we operate in a larger society, and only broad institutional and policy change – not piecemeal actions by random individuals – will make a real difference in terms of “saving the earth.”
Politicians have much more power than you or I to, say, initiate and enforce higher fuel-economy standards on the cars we Americans drive. To see where the major candidates stand on environmental issues, read Grist magazine’s recent revealing series of interviews online.
Meantime, the excellent
Consumers Guide to Effective Environmental Choices by the Union of Concerned Scientists is your best bet for advice on greener living.
Industry Standards
By the way, I asked Ashley Parish, Marie Claire’s web editor, what the magazine is doing to lighten its own carbon footprint. She replied that they “track greenhouse gas emissions and set greenhouse gas reduction targets at each of our supply mill sites; support recycling and recovery programs; improve energy efficiency in the manufacture of pulp and paper; and encourage increased use of biomass in paper production.” Presumably, she means the magazine’s publisher, Hearst, is doing this. That’s significant because it operates on an economy of scale.
OK, great. But I’d like to see some concrete statistics (it’s easy to say “we support” and “encourage”).
Parrish also noted that Marie Claire is beginning to cover eco-related news on a regular basis. Glad to hear a glossy’s moving beyond an annual “green issue.”